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ABOUT MRVL

Our Background

Our Company was incorporated as ‘Mandhana Retail Ventures Limited’ on February 12, 2011. The name of the Company has been changed from ‘Mandhana Retail Ventures Limited’ to ‘The Mandhana Retail Ventures Limited’ w.e.f.  September 26, 2016. The name of the Company has further changed from ‘The Mandhana Retail Ventures Limited’ to ‘Heads UP Ventures Limited’ w.e.f. May 11, 2022.

Heads UP Ventures Limited is one of India’s fastest growing retail company. At Heads UP Ventures Limited, we create superior high-fashion products that are acclaimed globally. Our integrated operations include designing, development, production, marketing and distribution.


We have a strong in-house team of designers, with a deep understanding of customer aspirations and prevailing societal trends. We have a team of designers who provide interesting insights to capture the imagination of the discerning consumer.


Since our inception in 2011, we have been democratizing fashion, making it accessible to consumers from diverse backgrounds.


Over the last decade, we were the official licensee manufacturing brand for Being Human Clothing and have been instrumental in giving the brand a form, shape, and look that is loved by all.


Our comprehensive range of designs comprise shirts and t-shirt, jackets, hoodies, sweat shirts, caps, belts, bags and flip flop. We have been providing fashion for every occasion, with avant-garde design.


Our well-established distribution network, asset-light business model, and strong governance practices enable us to set and maintain high quality standards for garment manufacturing exports from India.


The Company has acquired the brands/trademarks, “HUP” and “Device of Turtle” in 2022. It’s a brand that offers you to be a part of a creative, bold and fun community, where great fashionable minds dress, think, live and experience life alike. The community also emphasizes on being gender-free because style applies to everyone and anyone, regardless of who they want to be.